Attention spans have been continually decreasing while people are consuming more media than ever.
The National Center for Biotechnology Information estimates that our average attention span is down to eight seconds, a whole second below that of a goldfish.
Studies like this highlight our distractibility and make it clear that we may need to rethink how and what we learn.
Attention management is learning about and analyzing attention itself and seeing how the smallest changes in our habits and our environment can have huge implications on our focus.
It’s about helping you be more proactive and prioritizing demands on your attention in order to be your most productive self.